(Update: As of Nov 6th, I have not incorporated the correction yet mentioned in the comments form Paul Jacobson. I am working on another project and new posts, but will be adding it shortly. I want to include some commentary that is also important. …

Adjust the scale labels on your times series using ggplot — In a time series, it is sometimes necessary to adjust the scale along the x-axis. You have data in which a given R program will set a default label in a way that you do not want. It’s a feature in R programming — The program is adjusting the way…

Planning data models for machine learning has evolved the features and capabilities analyst need in analytic solutions — The world of analytics has taken a lot of turns over the past several years. …

Hackathon principles may be less common these days, but coming together can enhance how you learn domain skills and work with others. — We hear the phrase Mar-Tech in webinars and see it in posts every day. But how does a marketer gain an appreciation for Mar-Tech, especially when the training budget for any marketer has been exhausted for the year? One way is through participating in a hackathon. I should know —…

A redirect can impact the customer experience for your online sales. — Note: this post is an minor updated version from the Zimana Analytics blog Every new year a number of businesses launch a new website, just like a number of people join a gym to get into shape. …

The benefit of marketing direct messages has become a mixed message for customers and businesses alike — “Sliding in the DMs” is a dating technique that many people welcome for the right person — or turn away for the wrong person (willing to bet, quite often). Marketers and small business owners using social media also need to rethink their slides — because customers certainly are. …

Time series data in R programming is treated as a special data object. That can create some complications when you’re trying to print out a time series object. First and foremost you can use the plot function that’s built into our to plot your time series object. But the plot…

Support Black Businesses Incubators Investing In The Community. But Beware of Zombie Bot-Troll Social Media Profiles From Those That Don’t. — Social media has become a global marketplace, and a lot of people are taking advantage of the platforms in various ways to sell their products and services. However, many over-focus on selling versus building your credibility and reputation through steady engagement.

Be it a data model or analytics, framing smart risks helps you make good decisions on when to use data for your decisions — Business people from all roles hear of the virtues analytics brings to an organization. The overheard comments are rooted in a certain truth — analytics ushers an ability to effectively guide business operations to profitable marketing and cost-efficient operations. But there are times when analytics can fall short of lofty…