To make your writing workflow betters, always use version control in your text editor software.

Before your start on your document, you may want to see if version control is available in your editor (WOCInTech)

Ever get amazed at how a clothing style or dance becomes a popular craze that sweeps the nation? One style that is sweeping the tech world is version control. Version control is a feature that manages a document so that a writer can always work with the right intentional content and details. Version control has been appearing on a number of platforms as of late, so it’s a craze that writers should be joining, too.

The idea of a central version of a report is not new. Many people were first introduced to a variation of version control by managing…


Microsoft’s open source data visualization tool extends the functionality of its cloud services, especially Azure Data Studio

I wrote an Azure Data Studio post about a number of features that treat data exploration with the convenience of an IDE experience. But occasionally you need data visualization to see how the data could be best represented in a graph. There is a programming framework that can be used in Data Studio for that purpose. It is called Sanddance. …


It’s great to have customers, but what is it costing you to gain them? A review of Customer Acquisition Costs can provide a few answers

People sit around a table and talk.
People sit around a table and talk.
Discussions about the customer journey often are based on identifying a target audience. Measuring Customer Acquisition Costs (CAC) can provide an economic assessment of acquiring the audience you want (Image: Women Of Color In Tech)

If you are planning to build a business, there are a lot of metrics you can choose from to help guide your marketing and operational cost. In a previous Better Marketing post, I explained what these metrics are — KPIs — and how they are used.

This post will examine a specific KPI, one that demonstrates a valuable way to look at how effectively you are attracting the audience you are looking to. That metric is called Customer Acquisition Cost, or CAC.

What Is CAC?

The customer acquisition cost represents the total cost from sales and marketing efforts required to acquire a customer…


Is it worth asking your audience to adopt another platform?

Clubhouse Screen Shot via Wall Street Journal — YouTube
Clubhouse Screen Shot via Wall Street Journal — YouTube
Coverage of Clubhouse, as this Wall Street Journal image demonstrates, has blossomed overnight. Can the app continue to offer as much value as the media attention it has received? (Source: WSJ YouTube)

You have likely heard about Clubhouse, the audio-chat app that allows users to talk with other users in real-time.

Is joining Clubhouse a useful tactic for your marketing strategy? While the app is certainly exciting, its value is still a work in progress, facing the evolving challenge of rapidly growing a social media platform, as well as competition rising just as quickly.

The Basics on Clubhouse

Clubhouse is an audio-only social app that allows people to host virtual chat rooms. App users come to chat about a variety of topics, from tech to popular culture. Users can browse discussions in each room so they…


How to deal with trolling online

Trolls are imaginary creatures, but online they are bots and people that can appear from anywhere (Source: Unsplash)

The more you use social media, the more likely you will come across trolling behavior. It’s no big deal to just block a troll if your social media usage is casual. For those who use social media for commercial choices — i.e. selling a book, raising funds for a non-profit, or activism — examining troll behavior and how to best manage that behavior is a must for maintaining a digital profile. Trolls come to online profiles, but you can keep them away. Here are a few ideas of how trolling interaction should be kept in check.

Trolling by definition is…


Being a thought leader does not mean sharing an opinion on everything all the time

Seems like everywhere you look, someone wants to be a thought leader on some subject. Speaking out is meant to give an advantage in leadership and drawing attention to what you have to say. But with so much social media proving exposure to so many insights, it is really important to know what and when to contribute to a public conversation. Understanding the differences makes the difference in identifying meaningful, inspiring thought leadership.

Thought leaders are assumed to be people with interesting opinions. While that is true, it runs a bit deeper than that. Thought leaders are people with informed…


ROAS and quality score are essential for making the best decisions on your digital ad campaigns

Two people sitting across from each other typing on blue laptops
Two people sitting across from each other typing on blue laptops
Measuring ad campaigns requires more than understanding a click. ROAS and Quality Score metrics are necessary to analyze the right campaigns and make good decisions. (Image Source WOCInTech)

If you are launching a digital ad to sell your book, webinar, or product, you will dabble with metrics that just show how many visits are occurring on your website. Digital ads have made marketing costs more affordable for small businesses, non-profits, and solopreneurs to advertise a product or service within a certain budget.

Most people look at the cost per click metric — if they look at metrics at all — and decide they have useful information to determine if they should still be advertising more or stop spending.

What people should look at are two metrics that most…


Learn how this latest feature in GitHub will kick off a new level of collaboration among data scientists, developers, and project managers

Developers are increasingly working alongside project managers and data scientists in GitHub. Features like GitHub Discussions offer a means to communicate alongside technical projects easily. (Image Source: WOCInTech)

There are many technology platforms that business leaders and small team members see these days. IDEs and platforms have expanded their services beyond specific code. Yet team members may not know how to best contribute to the technical conversations online, be it with a developer or, these days, a data scientist. One tool that was just introduced, GitHub Discussions, may be the most helpful in gathering a development team with various skillsets on the same dialog to support a project involving a programming language.

What Is GitHub Discussions

GitHub Discussions is a platform for open transparency conversations that are not necessarily linked to a…


Here’s what to look for in metrics to support your marketing and your business

Women in a conference room
Women in a conference room
We often spend a lot of time in meetings determining what metrics are important to business objectives. Those KPIs determine our operational and financial performance. (Source: WOCinTech)

If you deal with analytics or marketing you will likely run into the term KPI, which stands for Key Performance Indicator. But what performance should be “indicated” in your dashboard? There are a lot of ways to approach selecting a KPI, but there are a few concepts that should be kept in mind no matter how the KPI is chosen.

Let’s start with the basics. KPIs are metrics linked directly to business growth.

There are many metrics that can seem useful as a KPI at the start of a campaign, such as follower growth on a social media platform. …


They’re a scam — here’s what to do instead to keep your website and business safe

Photo by Hans Eiskonen on Unsplash

Let me paint a common business scenario, one which you will run into if you have not already.

You sit down with your laptop, fire up your email, and there, among your many, many, many unsolicited emails is one from an SEO company with who you have never done any business before. The email may read something like the following:

Hope you are doing well.

A quick analysis reveals your website having different technical glitches, where natural traffic is very low. Well, this is not the only reason for your website performance, because this list prolongs.

What we see from…

Pierre DeBois

#analytics |#marketing |#JS |#rstat |#SEM services for #smallbiz | #retail | #nonprofits Contrib @CMSWire @smallbiztrends #blackbusiness #BLM

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