How the Facebook Ad limit impacts your 2021 marketing strategy

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2020 is proving to be the year in which marketers are recognizing their limits. Social media platforms are also recognizing limits, with the largest even establishing an actual limit.

Facebook is limiting the number of ads marketers can run or have under review from their business pages. The limit is meant to help the platform better serve the ads in the newsfeed. The limit also gives marketers improved budget deployment for their campaigns.

How Ad Limits Will Work on Facebook

The ad limit consists of tiers based upon the spending from each page. The highest spend amount in a month within a rolling 12 month period is weighed against the tier limits. …


No one person will embody all the analytic and data science skills that a manager requests. Here’s what to keep in mind for developing those skills.

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It is wonderful to imagine an analyst hitting the ground running to bring his or her skills to bear on a key problem. The desire for such a person certainly exists, as demand for data analysts and managers have risen over the years. In 2018, LinkedIn reported that job shortages for data science skills intensified between July 2015 and July 2018. According to LinkedIn, any manager in Dallas or Atlanta would have had hiring options back in 2015, but in 2018 both cities ranked among the top 10 that had shortages for data science skills.

Yet the reality is that such a data miracle worker will likely work a few miracles, if at all. No one person will embody all the analytic and data science skills that a manager requests. Managers must be ready to seek candidates who have the right temperament to engage a range of skills, rather than narrow specific skills. Everyday data science and problems demand a breadth of skills. The right person needs to show a breadth of interest because learning and applying the desired skills require working with other professionals as much as it does a mastery of certain topics. …


The COVID-19 pandemic has disrupted marketing messaging and campaigns, but the pause can be an opportunity to adjust content for the changing times. Here are a few ways to approach a renewal

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Image: Pierre DeBois

There are a ton of articles that explain how to get started with content marketing, but what about what happens after a year or two of creating content? Or three? Or even if it has been ignored for longer? The thought alone can leave a small team unmotivated.

Every year marketers face the task of reviewing their content calendar and updating old content. …


Working remotely can create moments of anxiety, especially with IT tech. Here is how to best manage FOMO anxiety among business teams.

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Remote work can often create new challenges in communication that Is difficult to envision

So many professionals across the US have adopted WFH — work from home — as a response to the pandemic. But working remotely has opened the potential for the social media trend Fear of Missing Out (FOMO) to take place in a business environment. IT teams can play a vital role to manage FOMO and keep organizations moving while adapting to this isolating way of working.

To get a handle on how this phenomenon occurs let’s look at how FOMO is defined and experienced. FOMO is an anxious feeling of being left out of other people’s lives. It occurs while viewing social media commentary and posts from other people. Studies and discussions have linked FOMO to a self-feeding pattern in social media usage. People want to connect to other people’s thoughts and feelings through Facebook post, TikTok videos, and Tweets. …


Still not sure how to use Twitter? Here are a few ideas to build an audience or re-engage your followers

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Twitter has become a social media standard for being discovered online. Using all its features can help deepen relationships.

Despite the years since Twitter launched, there remains a considerable number of small business people that do not understand the purpose of Twitter.

Yet as of 2020 half of the world population uses social media for news, sharing thoughts, and announcing events, let alone Twitter. …


Monitoring WatchTime for YouTube video is the best way to build an engaging and, even profitable, video channel

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YouTube has been around for more than a few years. So has the ability to link, to advertise, and to measure engagement. Developing WatchTime of your channel videos is a solid strategy for building an audience and even monetizing your channel.

A growing factor to monitor playbacks in YouTube is the watch time metric. Watch time represents the aggregate amount of time that people spend watching videos in your channel. It is available in YouTube Analytics. YouTube Analytics treat watch time as a primary metric among the standard metrics — impressions, click-through rate, views, and viewer watch time. Watch time influences the YouTube algorithm to optimize search results for videos that have increased their viewer watch time.

Watch time has a value to YouTubers in the same way as another advertising metric, dwell time, has for marketers and advertisers. Dwell time is the amount of time a customer remains in a venue, or in a specific area within a venue. The origins of dwell time comes from television’s golden age, but because YouTube videos can be seen on multiple channels, monitoring watch time is a meaningful proxy for dwell time. You can use it to audit how video content and its associated media is being consumed. …


Selecting the URL is a critical marketing element to your success — here’s what to plan for your website.

Robinson’s URL: “www.RIB1.com”
Robinson’s URL: “www.RIB1.com”
Robinson’s in Chicago made a strategic decision to select a URL based on its ribs offering. But businesses must be leery of selecting a URL that does not reflect its other offerings.

URL. Three letters that are very important to businesses online. They are meant to give users a way of connecting to a business through a Website page, social media profile, Web app, or a digital medium.

Often businesses like to include a keyword into the URL. The purpose of the keyword is to draw a site to a higher position on a given search query and become more discoverable to people who are conducting the search. Because the people doing the search are potential customers, businesses consider this strategy a terrific way to attract customers at a low initial cost.

However, words have to be chosen carefully and weighed against how a business operates. …


Asking open-ended questions will reveal the right details you need to move your business forward.

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Image Source: WOCinTech

Asking a question about analytics can be daunting. After all, as a manager, you are interested in data, and know that your competition is likely positioning themselves to be data-driven as well.

But how do you ask the right questions that keep your team moving?

To ask great simple questions, you have to understand two dynamics that occur with answers related to analytics.

How The Question Should Be Framed

First asking a simplistic close-ended question may bring a concise answer — close-ended questions trigger a yes or no answer. That answer may be fine if you are pressed for time.

But in the context of digital marketing analytics, an answer to a close-ended question grossly overlooks necessary details that support that answer. Those details can influence your budget considerations and what next steps to take. …


Immersing your team in business news can position your startup to make some good news of its own.

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During my graduate study in business school, I kept my TV set to CNBC whenever I was at home during the weekday or evening. Listening to the daily business news emerged me in discussions that augmented my studies. It taught how businesses work through the investment choices being made for business strategy. I had to order cable with my home internet, which gave me access and added to my home budget.

Well, if you are an entrepreneur, you have a gift I did not have. CNBC has been offering 10–15 minute YouTube vignettes that summarize weekly business news. …


Gain Customers By Matching Message to Customer Moments and Ad Platform. Here’s How.

You are just getting started using a digital ad for your marketing because you know creating some advertising with a carefully selected message will connect with your intended audience. But how do you develop a good message?

Picking a message that appeals to how your product or service solves a customer need is key to making Google Ads work effectively….as …

About

Pierre DeBois

#analytics |#marketing |#JS |#rstat |#SEM services for #smallbiz | #retail | #nonprofits Contrib @CMSWire @smallbiztrends #blackbusiness #BLM

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