Referrals make a difference in brand-building…but changing your offerings can reshuffle your marketing strengths. Here’s why. — Referrals are cherished among business owners that operate an organization at any scale. It is a confirmation from someone else that you are doing a great job. No feeling can describe the joy of human interest in your offering, being shared with another person. If you started a business, you…

With MidJourney and ChatGPT4 upping their artificial intelligence ante, stock image usage will evolve. Your decisions on selecting real images versus AI imagery must evolve, too. — If you stop and think about it, stock photos and stock text have been marching towards obsolescence for quite a bit of time. The advance of real-time video on social media has made stock images less valuable. Thank the new artificial intelligence tools for further resetting what people can do…

Referrals reflect the outcome of good marketing, but they are not the marketing strategy itself. Remember this tip as you refine your products and services. — Referrals are cherished among business owners that operate an organization at any scale. It is a confirmation from someone else that you are doing a great job. No feeling can describe the joy of human interest in your offering, being shared with another person. If you started a business, you…

Listcycles have been a useful writer’s tool, but AI-enhanced content will rightfully raise reader expectations for more context that will push poor-quality listcycles out — You see them all over the internet, let alone Medium. Listcycles — posts designed to provide a litany of best practice tips for a given subject. They have titles such as: 5 ways to make money doing X 10 tools that will make you more productive

Basic subset functions in R provide ways to categorize your data. Here is a simple function for identifying ranges that your data fits into. — Cut() is an often overlooked R programming function that is used for creating subsets within a list of R programming object elements. The subsets are bins — a range that you set for convenience. Cut() differs from the slice() function in the dyplr library. Slice subsets according to the observations…

Good content requires a good workflow to be created. Here’s where to start developing yours. — Despite the current excitement over AI tools meant to speed up creation tasks, content can be challenging material to create effectively. You have to know what topic you want to present, learn to emphasize the right phrasing in your marketing messages, and understand the community in which you want to…

The yfR library can import stock data from Yahoo! Finance — Stock performance is a great way of examining time series data, as well as understanding the mechanics of creating forecasts. The volatility of stock can teach how to examine patterns in a time series analysis as well as build some speculation for those who are trading in stock, casual or…

Heatmaps are useful data visualizations in data science and business. Here are three ways to create heatmaps using R. — Visualizations are helpful for identifying the degree of difference among a dataset. One of the most trusted visualizations is a heatmap. A heatmap is essentially a table containing colors for each element. The colors represent a measuring scale applied to the data. Heatmaps are useful data visualizations when you need…

Explaining data models and all the assumptions can be complicated, but there are ways to simplify details. Here are 5 tips on how to make simple explanations great. — No matter where you are in the data science journey, you will often hear about data but need to be made aware of how to best explain the ideas from it. This is especially tricky when working with managers who need to be made aware of the nuances of the…