Hi Aldric, I think this is a good article on how to market a technology,. But one aspect I want to share is that even if you, the consultant, understand the value of the technology, the market may not have quite realized their needs and appreciated how the tech would be valuable, even if you explain it. When I started with analytics, there was a bit of a learning curve because the clients - businesses that needed websites - did not always immediately recognize the potential value. Analytics was new, just like web3 & NFTs are now. When consulting or providing a service, you have to be ready for the marketing funnel to not always be smoothly applied in practice. I do like how you emphasize the importance of demonstrating knowledge. But the blockchain space also has some bad actors from which a good ethical consultant must be ready to differentiate. That concern always arises with new tech. Great points in your post about demonstrating value!