How A Hackathon Improves A Marketer’s Tech Skills
Hackathon principles may be less common these days, but coming together can enhance how you learn domain skills and work with others.
We hear the phrase Mar-Tech in webinars and see it in posts every day. But how does a marketer gain an appreciation for Mar-Tech, especially when the training budget for any marketer has been exhausted for the year?
One way is through participating in a hackathon. I should know — I participated in one, the AT&T Hackathon in April 2016. Through it, I learned how hackathons offer valuable education time that rivals the best-paid training sessions or boot camps.
Now given that the world has been under a pandemic for 2 years, a hackathon may seem a bit out of reach. But 2023 is more promising as people grow more comfortable in gathering and as people learn to leverage online communities. Joining a gathering where technical learning is unleashed is a value for marketers of any skill level.
What A Hackathon Is Like
A little background about the AT&T Hackathon: It was a 24-hour affair hosted at Launch Fishers in Fishers, an affluent suburb of Indianapolis. Launch Fishers had been in operation for a few years, and expanded that year…
