How Machine Learning Trends Are Influencing Analytics

Planning data models for machine learning has evolved the features and capabilities analyst need in analytic solutions

The world of analytics has taken a lot of turns over the past several years. It went through a name change among analytics professionals — the Web Analytics Association changed its name to Digital Analytics Association years ago to better reflect the wider application of website analytics solutions from Google, Adobe, and others.

Today machine learning techniques are injected life into predictive analytics and customer analytics, both becoming one and the same in many instances.

Predictive analytics has existed for decades, but it has received increased attention as cloud computing expanded computing capability and access to that capability. Open source programming added collaboration among professionals, injecting developer techniques and solutions. This has marshaled talents and resources and that has ushered in machine learning techniques in almost every industry and research.