How To Ask Good Simple Questions About Your Marketing Analytics
Asking specific open-ended questions will reveal the right details you need to move your business forward.
Asking a question about analytics can be daunting. After all, as a manager, you are interested in data, and know that your competition is likely positioning themselves to be data-driven as well.
But how do you ask the right questions that keep your team moving?
To ask great simple questions, you have to understand two dynamics that occur with answers related to analytics.
How The Question Should Be Framed
First asking a simplistic close-ended question may bring a concise answer — close-ended questions trigger a yes or no answer. That answer may be fine if you are pressed for time.
But in the context of digital marketing analytics, an answer to a close-ended question grossly overlooks necessary details that support that answer. Those details can influence your budget considerations and what next steps to take.
For example, let’s say you run an e-commerce business and want to know more about your traffic. If you ask “does my site bring customers?”, you will get a yes or no answer. Yet you…
