How To Ask Good Simple Questions About Your Marketing Analytics

Asking open-ended questions will reveal the right details you need to move your business forward.

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How The Question Should Be Framed

Solutions like Google Analytics trigger two kinds of information: Metric changes that imply immediate decisions, such as adding an ad campaign to bolster traffic, and metric trends that are best addressed with long term strategies, like content marketing.

How Dimensions and Metrics Give You The Answers You Expect

Think of your dimensions and metrics in the same way you would want to follow your team on a scoreboard.
A referral traffic report displays each traffic source as a dimension. Sessions, Pageviews, Average Sessions and Pages/Sessions are examples of metrics.
A visual flow chart, like this Social Users Flow Chart in Google Analytics, can help

Bring Everything Together To Keep The Discussion Moving Forward

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