Learn to Touch a Table To Better Communicate With Customers
A tradition among restaurant owners is what all businesses need to be better business owners.
Rachael Dempsey of Posit (The data science company, home of the R-Studio IDE) gave a terrific presentation and blogpost on her experiences at her family restaurant. One concept she learned is an industry practice restaurant managers do called “Touch a Table”. What happens is during operating hours a manager will walk around to each patron’s table and ask “How you’re enjoying your meal?”, “How are you enjoying your evening?”, or some similar question. The manager goes to each and every table asking the same kind of questions.
Thus he/she/they are “Touching a Table”. The purpose of this is to connect with the customer and understand what’s going on with that customer’s experience at that time.
To build customer trust, marketers must bring this “touch a table” concept into online communication. People are constantly bombarded with messages stating that they need to be online to connect and join a room to follow. Thanks to social media and its existence over the last 15 years, people have seen or heard that “follow me” message, bombarded daily in many instances.
