The Pros and Cons of Alignable Smart Connect

For small business owners and entrepreneurs, the new business platform offers some opportunities with each challenge

This is a pick of my Alignable profile. Like any other social media, you create one to participate in a community. When on Smart Connect participants review your profile (image: Pierre DeBois)

The digital world feels like a storyline from Marvel’s Loki — In the miniseries, Loki faced the challenges of a splitting timeline that led to a multiverse of experiences and outcomes.

But in the real world, business owners face an increasingly fracturing internet, introducing a variety of platforms to engage customers online. One of those platforms which is proving its worth is Alignable.

Alignable proclaims itself as one of the largest networking programs for business owners. Alignable promises more real engagement for business owners, and its ability to build community does deliver on that promise. One feature, the Smart Connect series, has some strengths and weaknesses that small business owners should consider in their networking strategy.

Get Your Profile Together First

Smart Connect allows you to join a “first-date” style online mixer — a match.com for business. You speak to several other different business owners, who are also on Alignable. So it gives you the ability to speak to people more directly. Each session is a seven-minute Zoom-like…