What is a 301 redirect and how does it influence my online sales

A redirect can impact the customer experience for your online sales.

Note: this post is an minor updated version from the Zimana Analytics blog

Every new year a number of businesses launch a new website, just like a number of people join a gym to get into shape. And as many newbies to a gym overlook certain steps in their regimen, many new sites overlook how to retain traffic from their old.

In short, they overlook how to use a 301.

Part of analytic services includes a diagnostic in assessing how pages are accessed. One aspect that can come up in site redesign.

Background on 301 basics

First, let’s understand the basics of the 301 code.

A 301 redirect is a server code that indicates to search engines that a certain page has been changed. The advantage of 301 redirects is that traffic is not lost due to a permanent change in website layout.

So traffic that heads to www.yourwebsite.com/oldpage can go to www.yourwebsite.com/newpage.

There are a number of ways that a 301 redirect is installed. Most methods depend on the programming language that powers a site, but all have a…