Why Clean is a Dirty Word For Marketing Success

Picking the Right Description for Your Product or Service Boosts Your Chances of Gaining The Right Customers

Fresh and clean are used in soap all the time. But they are generic words to describe a product. If you are launching an offering, look past generic terms to see what appeals to your customers.

When you plan how to describe your product, what word do you use?

For soap, the word clean is often brought up. Clean sounds like a great way to describe soap. After all, soaps…