Why The Return of Bounce Rate in Google Analytics 4 Is Good For Marketing

Some metrics still have value despite changes in a marketing dashboard and analytics offerings

Google Analytics has seen a lot of changes in 2022. The latest is to bring back a metric, bounce rate, to its reporting.

You have to love a movie where a character makes a triumphant return. If analytics were a movie, that character is the bounce rate metric. Bounce rate is a diagnostic metric that is…